Liquid-crystal display televisions (LCD TV) are television sets that use LCD display technology to produce images. LCD televisions are thinner and lighter than cathode ray tube (CRTs) of similar display size, and are available in much larger sizes. When manufacturing costs fell, this combination of features made LCDs practical for television receivers.

In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time and their sales figures relative to other technologies are accelerating. LCD TVs are quickly displacing the only major competitors in the large-screen market, the plasma display paneland rear-projection television. LCDs are, by far, the most widely produced and sold television display type.
LCDs also have a variety of disadvantages. Other technologies address these weaknesses, including organic light-emitting diodes (OLED), FED and SED, but as of 2011 none of these have entered widespread production.
Basic LCD concepts
LCD televisions produce a black and colored image by selectively filtering a white light. The light is typically provided by a series of cold cathode fluorescent lamps (CCFLs) at the back of the screen, although some displays use white or colored LEDs instead. Millions of individual LCD shutters, arranged in a grid, open and close to allow a metered amount of the white light through. Each shutter is paired with a colored filter to remove all but the red, green or blue (RGB) portion of the light from the original white source. Each shutter–filter pair forms a single sub-pixel. The sub-pixels are so small that when the display is viewed from even a short distance, the individual colors blend together to produce a single spot of color, a pixel. The shade of color is controlled by changing the relative intensity of the light passing through the sub-pixels.

Liquid crystals encompass a wide range of (typically) rod-shaped polymers that naturally form into thin layers, as opposed to the more random alignment of a normal liquid. Some of these, thenematic liquid crystals, also show an alignment effect between the layers. The particular direction of the alignment of a nematic liquid crystal can be set by placing it in contact with an alignment layer or director, which is essentially a material with microscopic grooves in it. When placed on a director, the layer in contact will align itself with the grooves, and the layers above will subsequently align themselves with the layers below, the bulk material taking on the director’s alignment. In the case of an LCD, this effect is utilized by using two directors arranged at right angles and placed close together with the liquid crystal between them. This forces the layers to align themselves in two directions, creating a twisted structure with each layer aligned at a slightly different angle to the ones on either side.
LCD shutters consist of a stack of three primary elements. On the bottom and top of the shutter are polarizer plates set at right angles. Normally light cannot travel through a pair of polarizers arranged in this fashion, and the display would be black. The polarizers also carry the directors to create the twisted structure aligned with the polarizers on either side. As the light flows out of the rear polarizer, it will naturally follow the liquid crystal’s twist, exiting the front of the liquid crystal having been rotated through the correct angle, that allows it to pass through the front polarizer. LCDs are normally transparent.
To turn a shutter off, a voltage is applied across it from front to back. the rod-shaped molecules align themselves with the electric field instead of the directors, destroying the twisted structure. The light no longer changes polarization as it flows through the liquid crystal, and can no longer pass through the front polarizer. By controlling the voltage applied across the crystal, the amount of remaining twist can be selected. This allows the transparency of the shutter to be controlled. To improve switching time, the cells are placed under pressure, which increases the force to re-align themselves with the directors when the field is turned off.
Several other variations and modifications have been used in order to improve performance in certain applications. In-Plane Switching displays (IPS and S-IPS) offer wider viewing angles and better color reproduction, but are more difficult to construct and have slightly slower response times. IPS displays are used primarily for computer monitors. Vertical Alignment (VA, S-PVA and MVA) offer higher contrast ratios and good response times, but suffer from color shifting when viewed from the side. In general, all of these displays work in a similar fashion by controlling the polarization of the light source.
Efficiency
LCDs are relatively inefficient in terms of power use per display size, because the vast majority of light that is being produced at the back of the screen is blocked before it reaches the viewer. To start with, the rear polarizer filters out over half of the original un-polarized light. Examining the image above, you can see that a good portion of the screen area is covered by the cell structure around the shutters, which removes another portion. After that, each sub-pixel’s color filter removes the majority of what is left to leave only the desired color. Finally, to control the color and luminance of a pixel as a whole, the light has to be further absorbed in the shutters. 3M suggests that, on average, only 8 to 10% of the light being generated at the back of the set reaches the viewer.
For these reasons the backlighting system has to be extremely powerful. In spite of using highly efficient CCFLs, most sets use several hundred watts of power, more than would be required to light an entire house with the same technology. As a result, LCD televisions end up with overall power usage similar to a CRT of the same size. Using the same examples, the KV-40XBR800 dissipates 245 W, while the LC-42D65 dissipates 235 W.[1] Plasma displays are worse; the best are on par with LCDs, but typical sets draw much more.
Modern LCD sets have attempted to address the power use through a process known as “dynamic lighting” (originally introduced for other reasons, see below). This system examines the image to find areas that are darker, and reduces the backlighting in those areas. CCFLs are long cylinders that run the length of the screen, so this change can only be used to control the brightness of the screen as a whole, or at least wide horizontal bands of it. This makes the technique suitable only for particular types of images, like the credits at the end of a movie. In 2009 some manufacturers made some TVs using HCFL (more power efficient than CCFL). Sets using LEDs are more distributed, with each LED lighting only a small number of pixels, typically a 16 by 16 patch. This allows them to dynamically adjust brightness of much smaller areas, which is suitable for a much wider set of images.
Another ongoing area of research is to use materials that optically route light in order to re-use as much of the signal as possible. One potential improvement is to use microprisms or dichromic mirrors to split the light into R, G and B, instead of absorbing the unwanted colors in a filter. A successful system would improve efficiency by three times. Another would be to direct the light that would normally fall on opaque elements back into the transparent portion of the shutters. A number of companies are actively researching a variety of approaches, and 3M currently sells several products that route leaked light back toward the front of the screen..
Several newer technologies, OLED, FED and SED, have lower power use as one of their primary advantages. All of these technologies directly produce light on a sub-pixel basis, and use only as much power as that light level requires. Sony has demonstrated 36” FED units displaying very bright images drawing only 14 W, less than 1/10 as much as a similarly sized LCD. OLEDs and SEDs are similar to FEDs in power terms. The dramatically lower power requirements make these technologies particularly interesting in low-power uses like laptop computers and mobile phones. These sorts of devices were the market that originally bootstrapped LCD technology, due to its light weight and thinness.




















